Now

Closing a chapter

After 3.5 years as Head of People at Besana Energía (formerly Samara), I've just closed this chapter. We scaled the team from 14 to over 160 people, built culture from scratch, and lived through a full rebrand and a strategic pivot. It's been the most demanding and rewarding master's degree I could have imagined.

Now it's time to pause, breathe, and think carefully.

Designing what comes next

I'm in a deliberate moment of pause and reflection. I have projects under construction and many ideas on the table — but before accelerating, I want to choose the next step wisely.

If you're curious about what's coming, stick around. I'll share as I go.

Teaching in the IUDE MBA

I'm still a professor in the MBA program at IUDE, Universidad de Oviedo, sharing real-world learnings about People, talent and organizational culture with the next generation of business leaders.

Growing on the family farm

Outside the professional world, I keep managing our family farm in Asturias — our own crops and artisanal apple cider. There's something deeply valuable about disconnecting from screens and connecting with something so physical and real.

Writing in the Garden

I'm channeling the learnings from these years into the digital garden — frameworks, reflections, and things I wish someone had told me before about scaling teams and building culture in real startups.